All details about the new exlabesa in Veteco

exlabesa has chosen VETECO for showing the world the result of their evolution and putting into operation a set of strategic changes for placing into evidence their de facto leadership in the international sector of aluminium extrusion. As well as flexing their muscles, the aluminium and PVC giant are fully committed to the innovation and design of all operational areas of the company: installation, products, promotion material, digital images…

One of the main changes that the Galician company has made is in their decision to move forward and strengthen their image on a global level unifying into a single image their plants in England, Poland, Morocco, and Spain. In doing this they are reinforcing the brand name of the company despite being in 40 countries over 3 continents under different logos and brands.

Another novelty is the presentation of the “Brand Center Exlabesa”, a center for new developments, due to be up and running in 2017 where all R&D will be coordinated for their international brand, integrating the work of the technical teams from different plants and centralising marketing and communication resources.

In addition, from the company stand at the fair, 38 carefully selected systems integrating the range of products on offer are going to be promoted as well as another brand new initiative: the new software “Exlabesa Plus” that shall provide an excellent service to customers by managing the carpentry projects, amongst other features.